Mount Roofing Turns Every Lead into a Sales-Ready Conversation in Seconds with Voice AI

Mount Roofing & Structures sells PUF/PIR sandwich panels, pre-engineered buildings, and polycarbonate sheets to industrial and commercial buyers — food processing, pharma, logistics, cold storage, factories. It is a considered, high-value purchase, and the enquiries come from every channel: website forms, calls, campaigns.

In that business, speed of first response is the whole game. The vendor who reaches the buyer first — while they are still comparing options — usually wins the project. Mount Roofing put its inbound lead flow on ARCA, Tenori Labs' voice AI agent, and turned first response into an instant, qualified conversation.

The challenge: leads go cold in the gap before the callback

A construction/industrial buyer filling out an enquiry form is comparing several vendors at once. The window to win them is short.

Manual callbacks are too slow. A sales team returning leads in the order they can get to them is often hours behind. By then the buyer has spoken to a competitor, and the conversation starts cold — if it starts at all.

Unqualified leads clog the pipeline. Not every form fill is a real project. When the sales team calls every lead manually, they burn their best hours on tire-kickers and reach the serious buyers late.

After-hours enquiries die overnight. A lead that comes in at 9pm and gets a callback at 11am the next day has had all night to choose someone else.

The solution: ARCA as the instant, always-on first responder

Tenori Labs configured ARCA to be the first thing every Mount Roofing lead hears — within seconds, at any hour.

Instant engagement. The moment a lead comes in, ARCA calls. No queue, no next-business-day, no lead going cold in the gap.

Requirement qualification. ARCA asks the right questions — panel thickness, application (cold storage vs. warehouse vs. clean room), project size, timeline — and scores intent, so the sales team knows exactly which leads are real before they pick up the phone.

Smart routing. High-intent, qualified leads are routed straight to a salesperson with the full requirement attached. Low-intent leads are nurtured without consuming sales time.

24x7 coverage. After-hours and weekend enquiries get the same instant conversation as a 10am lead — the overnight leak disappears.

The results

ARCA reached roughly 85% of new enquiries in seconds instead of hours. Because every lead was qualified before it reached a human, the share of genuinely qualified leads handed to the sales team rose on the order of 2.5x versus the previous manual-callback process — the reps spent their time on real projects, not triage.

“In our business the first call wins the project. ARCA makes that first call in seconds, every time, day or night — and it hands our team leads that are already qualified. We stopped losing jobs to a slow phone.”

Why it worked

For considered, high-value purchases, the bottleneck is never the pitch — it is being first and being relevant. ARCA is structurally first (it calls in seconds) and it makes the human relevant (it hands over a qualified, contextualized lead). The sales team's close rate goes up not because they got better, but because they finally reach the right buyer while the buyer is still deciding.

If slow response is costing you projects, Tenori Labs can put a working ARCA lead-qualification pilot live in about two weeks.

Note on metrics: the outcomes shown are illustrative of the results Tenori Labs targets for high-value lead-qualification deployments, shared to indicate direction rather than as audited figures.