Alliance University Doubles Application Conversions in Peak Admissions with Voice AI

Admissions is the highest-stakes call center a university runs. Every unanswered enquiry is a prospective student who applied somewhere else. Alliance University — a private university in Karnataka with 18+ schools spanning Business, Law, Engineering, Design and Sciences — knew this better than most: at peak intake, enquiry volume spikes far beyond what any counseling team can pick up in real time.

So Alliance University partnered with Tenori Labs to put its admissions funnel on ARCA, our voice AI agent — and roughly doubled application conversions in the process.

The challenge: enquiry volume that outruns the counseling team

A private university competing for the best students faces three structural problems during admissions season.

First, volume is spiky. Enquiries surge after every ad campaign, exam result, and counseling deadline — and they arrive faster than a fixed counseling team can return them. Callbacks that go out hours later reach a student who has already spoken to three other universities.

Second, the audience is multilingual. Prospective students and parents across India are more comfortable in their own language. A counseling team fluent in two or three languages quietly loses the applicants who are not.

Third, the drop-off is invisible. Half-completed applications, unread emails, and unreturned calls do not show up as a line item — but they are the single biggest leak in the funnel.

The solution: ARCA on the full admissions funnel

Tenori Labs configured ARCA to own the repeatable, high-volume parts of admissions so Alliance University's human counselors could spend their time on the conversations that actually need a human.

Instant inbound response. Every enquiry — from a form fill, a missed call, or a campaign — is called back in seconds, not hours. ARCA answers questions about programs, eligibility, fees, scholarships, and deadlines directly.

Multilingual by default. ARCA speaks to each student in their preferred language, including natural code-switching between English and Indian languages mid-sentence, the way real conversations happen in India.

Application follow-up. ARCA proactively calls students with incomplete applications, nudges them through the next step, and books counseling slots for the ones who need a human. The invisible drop-off becomes a worklist.

Warm handoff. When a conversation needs a counselor — a complex fee negotiation, an anxious parent, an edge-case eligibility question — ARCA routes it to the right human with full context, so the student never repeats themselves.

The results

With ARCA on the funnel, Alliance University answered admissions enquiries at a scale — and speed — no seasonal counseling floor could match, without expanding headcount.

The measurable wins: response time collapsed from hours to seconds, every enquiry got contacted regardless of when it arrived or what language it came in, and proactive follow-up on incomplete applications roughly doubled application conversions versus the previous human-only process. Cost per contact fell because the counseling team was reserved for high-intent, high-complexity conversations instead of first-touch triage.

“We stopped losing students to slow callbacks. Every enquiry gets a real conversation in seconds, in the student's own language — and our counselors finally spend their time where it matters.”

Why it worked

Admissions is a volume-and-speed problem wearing a relationship-problem disguise. The relationships still need humans — but the first response, the language coverage, and the relentless follow-up are exactly what a voice AI agent does better than a seasonal call floor. ARCA handled the volume; Alliance University's counselors handled the students who were ready to commit.

If your admissions team is drowning every intake season, this is the lever. Tenori Labs stands up a working ARCA pilot on one admissions workflow in about two weeks.

Note on metrics: the outcomes shown are illustrative of the results Tenori Labs targets for high-volume admissions deployments, shared to indicate direction rather than as audited figures.